In a bid to sell its small SUV -- KUV 100 -- Mahindra & Mahindra (M&M) has entered into partnership with online shopping major Flipkart, CarNbike.com, an automotive micro-site and M2all, its in-house online portal.
The company is hoping to create some buzz online, for KUV 100, on the online retail platform which has now become an integral part of shopping, for the youth in India.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.