Tata Motors Passenger Vehicles Ltd.

Tata Motors, country's largest automobile manufacturer, has forayed into the super-luxury inter-city bus segment with the launch of the Tata Divo. After Volvo and Mercedes, Tata Motors will be third player in the country in this segment.

The company is charging Rs 66 lakh-90 lakh bracket for Tata Divo at ex-showroom Thane with a seating capacity between 37 and 45. Compared to Volvo and Mercedes, it is priced 10% lower. It plans to roll out around 150 buses in this category in the first year. The super-luxury bus segment is a relatively small market in India with a roll-out of around 40-50 buses a month.

Tata Divo is already being sold as a global brand out of Europe under the Tata Hispano Motor Carrocera, Tata's European subsidiary based in Spain. The company will be manufacturing buses at its plant in Goa. It has already been launched in the northern region. The company has got orders for another 25-50 vehicles, of which 15-20 have already been delivered.