United Breweries enters ready-to-drink segment with ‘Kingfisher Buzz’

United Breweries entered ready-to-drink segment with ‘Kingfisher Buzz’, a refreshing malt-based ready to drink beverage with under 5% alcohol. Kingfisher Buzz is available in two exciting flavours - Berry and Lychee, packaged in sleek 330 ml bottles with cool & convenient ring-pull crowns.

The new offering aims to cater to the carefree, confident and energetic youth in India. The brand’s motto ‘Life is Delicious’, rings in perfectly with the effervescent, positive and expressive youth, and promises to offer them a medley of taste packed with a punch.

United Breweries is maker of Kingfisher beer and Heineken beer in India. Its flagship brand 'Kingfisher' is currently available in 52 countries and leads the way amongst Indian beers in the International market.