HDFC Bank Ltd.

HDFC Bank has launched Financial Literacy Initiative for Small, Medium and Micro enterprises in Jammu, J&K under the aegis of the Reserve Bank of India (RBI). Under this initiative, HDFC Bank will conduct financial literacy camps in Pulwama, Rajouri, Kupwara, Poonch, and Budgam districts in the state. This initiative complements HDFC Bank’s efforts to support inclusive growth and take formal banking services to the remote corners of India and reach out to people in general as well as entrepreneurs running Small, Medium and Micro enterprises and Agri businesses.

This initiative is in accordance with RBI’s recent communication which recommended that banks should scale up financial literacy efforts to increase awareness of banking products with special emphasis on credit available to farmers & entrepreneurs for SMEs and Agri related facilities. Through this initiative, the bank will conduct literacy camps in the five districts in the state. These camps will give participants a conceptual understanding of financial products and services, using material provided by the RBI. HDFC Bank will use the Financial Literacy Guide & posters, as the standard curriculum while conducting these camps. This material has been made available in Urdu, Hindi and English, allowing participants to learn the material in the language they are most comfortable with.

HDFC Bank has also launched rural Financial Literacy Initiative for farmers, school children and their parents in Poonch, J&K, and will conduct financial literacy camps at all 18 rural bank branches across the state