Hindustan Unilever Ltd.

Hindustan Unilever (HUL), one of the leading FMCG firms, is planning to enter into spices and seasoning mixes segment under the Knorr brand. This segment is currently dominated by domestic companies, of which many are regional and local players.

The company is already testing the products in a few markets and will make a formal launch soon with a range of eight variants as Knorr Chef’s Masalas across India. This range will also come in a special packaging that will help in convenient storage.

HUL is India’s largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians.