Dabur to Enter Aroma Products Market

Dabur is gearing up to enter the Indian aroma products market by expanding the portfolio of its existing air freshener brand Odonil, targeting sales of Rs. 300 crore from the segment by 2015. The Company will launch a range of aroma products such as traditional oil burner, potpourri, pillar candle and aromatic floating candle under the Odonil brand.

At present, the Indian air fragrances market, including the traditional agarbattis, is estimated to be 2,000 crore. It is dominated by Mysorebased NR Group, which sells the Cycle brand of agarbattis along with ITC. crackcrack