Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) wholly owned subsidiary -- Mahindra First Choice Services (MFCS) -- a multi-brand certified used car company, has added more feathers to its cap with the inauguration of its first Franchisee Owned Franchisee Operated (FOFO) workshops in Gwalior and Jhansi. Its pan India network is now over 100 workshops. The company will further expand its network by opening workshops in MP (Gwalior, Morena, Bhind, Datiya, Shivpuri, Guna), UP (Jhansi, Orai, Mahoba) & Rajasthan (Baran). These locations will be served by the company’s hub at Agra. In addition, the hub will also cater to Bharatpur, Mathura, Hathras, Aligarh, Etah, Mainpuri, Itava & Firozabad.

Mahindra First Choice Services, which was established in 2008, pioneered the concept of multi-brand car service workshops and has since serviced 375,000 cars. At present, it has over 100 workshops, including 17 company-owned facilities. The company’s goal is to have 500 workshops by 2018 and it is investing more than Rs 250 crore over five years to create infrastructure and expand its network to achieve this goal.