VIP Industries aims to grow in the premium segment through its brand ‘Carlton’

VIP Industries is aiming to grow in the premium segment through its brand ‘Carlton’. In this regard, the company is looking to open 25 stores in 2016-17. It is also looking at increasing its shop-in-shops in multi-brand stores to promote Carlton.

The company bought the brand in 2004 but launched it in India in 2011. In keeping with the times, the company’s goal in the last five years has been to transform the company from luggage to lifestyle categories.

VIP Industries has over 200 company managed stores, another 200 franchises and work with over 2,000 multi-brand retailers.