Mahindra & Mahindra Ltd.

Mahindra & Mahindra is currently trading at Rs. 1253.00, up by 25.50 points or 2.08% from its previous closing of Rs. 1227.50 on the BSE.

The scrip opened at Rs. 1235.00 and has touched a high and low of Rs. 1263.40 and Rs. 1226.10 respectively. So far 89057 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1441.45 on 07-Aug-2015 and a 52 week low of Rs. 1092.00 on 12-Feb-2016.

Last one week high and low of the scrip stood at Rs. 1263.40 and Rs. 1184.00 respectively. The current market cap of the company is Rs. 77636.55 crore.

The promoters holding in the company stood at 27.11% while Institutions and Non-Institutions held 59.22% and 13.68% respectively.

Mahindra & Mahindra’s Agri Business vertical has launched its branded dairy products -- Saboro. Under the Saboro brand, the company will offer an assortment of products, the first of which is the Saboro pouch milk available in 4 variants - Double Toned Milk, Full Cream Milk, Protein Rich Milk and Cream Rich Milk. The brand Saboro is derived from the Spanish word Sabor which means Taste. Saboro reflects the company’s commitment towards delivering high quality fresh fruits and dairy products to the Indian consumer.

The protein rich and cream rich variants are specially developed variants with extra nutrients and cream respectively. The company has put in place a technologically advanced milk collection supply chain in around 70 villages near Indore where it works direct with farmers with an aim of ensuring that they get the best value for their milk and the consumers get milk that is of the highest quality. The company expects to launch a range of fresh dairy products in Madhya Pradesh over the next one year.

Mahindra & Mahindra’s agri-portfolio includes seeds, crop care solutions, irrigation solutions, seed potato, advisory services and import-export of fresh fruit.