Ruchi Soya Industries has launched the Nutrela RiceBran Plus cooking oil in West Bengal. The rising health concerns and the growing awareness of benefits of rice bran oil made it inevitable for the company to lead to its introduction.
Nutrela RiceBran Plus is being launched selectively as of now in eastern parts of the country and gradually will be expanded by the company in other markets.
Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soy food maker and marketer. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.