Tata Motors Passenger Vehicles Ltd.

Tata Motors, India’s largest automobile manufacturer, has launched its next-generation PRIMA range of heavy commercial vehicles, in Bhutan, with partners Samden Vehicles and STCBL. Setting new benchmarks in styling and features, the next-generation World-Smart Heavy Duty range from Tata Motors, is a combination of power, driver comfort, world-class performance, fuel efficiency, superior technology and safety.

Built with technical inputs from across the world, the Tata PRIMA boasts an Italian cab design, new-age commercial vehicle interiors and features, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World-Smart Truck’ by Tata Motors.

The launch of Tata Motors next-generation ‘World-Smart Truck’ range of PRIMA commercial vehicles, marks Tata Motors continued efforts towards changing the trucking landscape in Bhutan’, based on increasing customer demand for new-age commercial vehicles, boasting better turn-around time and increased driver comfort. Tata PRIMA will initially be introduced in the tipper and cargo segment, with different combinations of drivelines, for varied applications.