Future Lifestyle Fashions opens Brand Factory store in Mumbai

Future Lifestyle Fashions has opened its first Brand Factory store in Mumbai on Tuesday 12, 2016. The company is also planning to open six stores in the city within a month. In the next two years, the company is planning to double its store count.

The company is also speeding up expansion plans for its fashion discount chain Brand Factory, as it looks to take on online marketplace retailers like Snapdeal, Flipkart and Amazon. The renewed thrust comes after the government on 29 March allowed 100% foreign direct investment in online marketplaces but prohibited from influencing product prices through huge discounts.

Brand Factory offers 200 brands, including Levis, Lee, Wrangler, Nike, Louis Phillipe, Allen Solly and Gini and Jony. The chain will offer 20-70% discount on all products throughout the year.

Future Lifestyle Fashions has been formed through the demerger of the lifestyle fashion businesses of Future Retail (formerly Pantaloon Retail (India)) and Future Ventures India. It has a strong portfolio of owned and licensed brands and has established retail presence pan-India.