Bharti Airtel Ltd.

Bharti Airtel has joined hands with Novosol, a Singapore-based mobile content service provider to offer Novosol sports value added services (VAS). The mobile operator has launched Novosol's mobile Sports Media Services - MoCricket, MoFutbol and MoSportz.

Bharti Airtel’s subscribers have to pay between Rs 1 to Rs 3 per day for Novosol services. Airtel by this partnership will not only be benefited from the VAS revenues but also from data revenues. Besides, the Singapore based mobile advertising and mobile media company, is targeting to cross Rs 500 crore in revenues annually.

Recently, Bharti Airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, had added 18.20 lakh mobile subscribers in February.