Eicher Motors Ltd.

Eicher Polaris, a 50:50 joint venture (JV) between Eicher Motors and Polaris Industries has entered into the Kerala market with its new personal utility vehicle Multix. The vehicle has been specially designed to meet the needs of family and business by offering a large storage space and several other utilities.

Priced at Rs 2.62 lakh (ex-showroom Kerala), the vehicle will be available in two variants and four colours. The company has opened four dealerships in Kerala, which would be further increased by the end of this year.

Further, the company has entered into a tie up with Cholamandalam Investment and Finance Company and Shriram Finance for auto retail finance options.