Sun Pharmaceutical Industries Ltd.

Sun Pharmaceutical Industries has launched its first dermatology product through the Global Consumer Healthcare business. Branded as Suncros, a sunscreen product, offers maximum protection from harmful UV rays till the inner layers of the skin. Currently marketed as a branded prescription product with proven product efficacy has made it the No 1 sunscreen brand to be recommended by dermatologists in the country, Sun Pharma now launched select variants to market directly to consumers.

The Suncros range has a highly differentiated product mix that provides an offering for all skin types along with superior benefits of matte finish which ensures non greasy texture, water resistant formulation and 6- 8 hour substantively.

Currently, Sun Pharma’s Global Consumer Healthcare business in India markets dietary supplements, analgesics and antacids. The business division’s entry into dermatology category offers Sun Pharma’s OTC business a larger play into fast moving consumer goods category.