HDFC Bank Ltd.

HDFC Bank has launched a digital bank for its small and medium enterprises (SME) customers; with this the bank is aiming to grow its market share in the hinterlands. This comes at a time when the bank, traditionally known for its retail (individual) offerings, has started focusing  on growing its corporate book. With this, the bank has managed to cross the Rs 1-lakh-crore mark in its corporate book for the first time in FY16, more than double the Rs 47,000 crore three years ago. 

At the end of December 2015, lending to SME sector has seen de-growth by 5% but bank has grown its SME lending by 2%. So, the bank is very bullish on this segment and looking at increasingly reaching out to rural and semi-urban areas in a big way.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.