Mahindra & Mahindra Ltd.

Mahindra Two Wheelers (MTWL), a part of the $14.4 billion M&M Group’s, recently launched Duro DZ scooter has received an incredible customer response across India with more than 10,000 units sold in March alone, resulting in an over 200% growth for the product, over February 2012. The company’s cumulative scooter sales from April-March 2011-12 stood at 1,34,570 units. Sales in March 2012 were 12,750 units.

Last month, the company had offered to pay Rs 500 to any person who `test rides’ the new Mahindra Duro DZ and yet, decides to buy a scooter from a competing brand. This reflected the confidence the company is having in the Duro DZ. This unique challenge, was launched in key cities in South India, and received an overwhelming response with customers clearly preferring the Romba Solid Duro DZ. This month the company is renewing and extending this challenge nationally.

Mahindra 2 Wheelers’ powerful 125 cc scooters cater to a range of consumer segments. The Mahindra Duro DZ is positioned as a solid family scooter, while the Mahindra Rodeo with its very innovative, contemporary features is popular amongst young couples. The Mahindra Flyte is the Indian woman’s two-wheeler of choice.