Mahindra & Mahindra Ltd.

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra is aiming to nearly double its franchisee outlets to 1,500 from 800 they have at present, which is a pretty rapid pace of growth. The company also plans to expand in the northern part of the country, including Punjab, Haryana and Himachal Pradesh and is eyeing rural penetration in a big way.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.