M&M launches custom hiring centre for farm equipment rental business

Mahindra’s Farm Equipment Sector (FES), a part of the $17.8 billion Mahindra & Mahindra (M&M), has launched its first custom hiring centre for farm equipment rental business under its ‘TRRINGO’ initiative. The first centre was inaugurated at Hithnal Hobli in Koppal District in Karnataka state.

Focused to bring in new age digital technology to the tractor rental business, TRRINGO is expected to significantly increase the reach of farm mechanization. TRRINGO allows farmers to rent tractors and other mechanized farm equipment for completing their farming requirements without any investment.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.