Emami eyes widening its portfolio of all weather products

In order to de-risk the business from seasonal vagaries, Emami is planning to expand its all weather products portfolio. Historically, many of the company’s products are seasonal in nature, that is, they are focused on summer or winter months. The mix varies between 60 percent and 70 percent in favour of seasonal offerings.

These offerings are spread primarily across brands such as ‘Navratna’ (cooling oil and talcs); ‘Boroplus’ (moisturising cream, prickly heat talcum powder and so on) and Zandu (balm).

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.