Bata India has lined up capital expenditure of Rs 80-100 crore each for the next 2-3 years which will be utilized towards plant modernization, investing in existing and new stores and other marketing spends. The company is also planning an omni-channel presence with the installation of ‘online kiosks’ in some of the major retail stores. The company has already launched a ‘Click and Collect’ option on the Bata website.
Besides, the company is also taking necessary steps to achieve a better footfall conversion rate at all its retail stores. The company will continue to penetrate into tier 2 and tier 3 cities and other rural areas.
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.