Britannia Industries Ltd.

Britannia Industries is looking to set up a plant in West Bengal and make the existing one more productive. The existing plant at Taratola would be made more productive. The Calcutta factory is not a very economical one at the moment and the company is trying for its improvement.

The company had gained market share over its competitors such as ITC and Parle. The company is sitting upon a good amount of cash and is scouting for new businesses.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.