Maruti Suzuki jumps on launch of its new vehicle Ertiga

Maruti Suzuki is currently trading at Rs. 1304.00, up by 31.20 points or 2.45% from its previous closing of Rs. 1272.80 on the BSE.

The scrip opened at Rs. 1285.00 and has touched a high and low of Rs. 1305.00 and Rs. 1278.00 respectively. So far 12535 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1428.20 on 16-Mar-2012 and a 52 week low of Rs. 905.55 on 19-Dec-2011.

Last one week high and low of the scrip stood at Rs. 1320.55 and Rs. 1262.10 respectively. The current market cap of the company is Rs. 37153.83 crore.

The promoters holding in the company stood at 54.21% while Institutions and Non-Institutions held 37.25% and 8.54% respectively.  

Maruti Suzuki India, country’s largest car maker is likely to roll out its first made-for-India car Ertiga, on April 12, 2012. It will introduce K-14 VVT 1.4 litre petrol engine for the first time in India with new this car. The car will also be launched in diesel variant.

The company has termed its new vehicle as Life Utility Vehicle (LUV). This is a seven seater car and will come with a fuel efficiency of 20.77 kmpl for its diesel variant (1.3 litre DDiS Super Turbo). It is a global product from Suzuki, but it is designed primarily for India, though it will be sold in other ASEAN countries later. 

The company will manufacture the new car at its plant in Gurgaon. With Ertiga, Maruti Suzuki will step into the Utility Vehicle (UV) segment and effectively create a new compact MPV segment in India. During the Auto Expo 2012 in Delhi it has unveiled its multi-purpose vehicle (MPV). In pricing Ertiga will follow the middle ground between a sedan and an MUV.