Maruti Suzuki India Ltd.

Passenger car leader Maruti Suzuki India has forayed into Utility Vehicle segment by launching the industry’s first life utility vehicle ‘Ertiga’. The product portfolio of the market leader will be strengthened by Ertiga and it also creates an all new life utility segment at an attractive price point.

In recent years, MPVs have emerged as the fastest growing sub-segment among UVs, showing a growth of about 20 percent (3 years CAGR). MPVs presently account for around 10% share of the Indian automobile industry. Ertiga is positioned as a life utility vehicle.

The company sold a total of 125,952 vehicles in the month of March 2012, up by 3.3% as compared to 121,952 vehicles in March 2011. This includes 13,228 units of exports during the month, registering 14.7% increase.