Axis Bank Ltd.

Axis Bank, India’s third largest private sector bank has rolled out Augmented Reality (AR) feature on its Mobile App. The feature enables users of the Axis mobile app to conveniently locate and navigate to the nearest Axis Bank ATMs, Branches, preapproved residential properties and many more, on a real-time basis. The ‘Near Me’ section is available in the pre-login module of Axis Mobile app, thereby making it accessible for use by anybody who downloads the app.

Users of the mobile app can view actual streets in a 360degree mode, through their mobile phone camera, anywhere in the country. The details of the location / venue will pop-up on the mobile screen as the user moves around the streets. In addition to the AR feature, the bank offers a bouquet of services like pre login bill payments that helps customers save time while paying electricity, mobile bills and recharging DTH services.

Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.