Maruti Suzuki trades with traction on the bourses

Maruti Suzuki is currently trading at Rs. 1342.00, up by 18.65 points or 1.41% from its previous closing of Rs. 1323.35 on the BSE.

The scrip opened at Rs. 1318.00 and has touched a high and low of Rs. 1343.70 and Rs. 1311.30 respectively. So far 8004 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1428.20 on 16-Mar-2012 and a 52 week low of Rs. 905.55 on 19-Dec-2011.

Last one week high and low of the scrip stood at Rs. 1350.00 and Rs. 1262.10 respectively. The current market cap of the company is Rs. 38685.06 crore.

The promoters holding in the company stood at 54.21% while Institutions and Non-Institutions held 37.25% and 8.54% respectively. 

Maruti Suzuki India, country’s largest carmaker is likely to hike its marketing and advertisement budget by 5-10% this fiscal. Last fiscal it had spent around Rs 357 crore on brand promotion activities but last fiscal saw sales plunging due to a variety of reasons, including prolonged labor unrest and high interest rates.

Lack of good portfolio of diesel models also contributed to the falling sales. From near 50% market share in the recent past, the company’s share crashed to 38% in the last fiscal.

Recently, the passenger car leader had forayed into Utility Vehicle segment by launching the industry’s first life utility vehicle ‘Ertiga’. The product portfolio of the market leader would be strengthened by Ertiga and it also creates an all new life utility segment at an attractive price point.