58.20 (1.87%) Classic Legends, an arm of Mahindra & Mahindra (M&M), has acquired 1.2 lakh shares of BSA at a consideration of GBP 28.33 per share aggregating to around GBP 34 lakh (about Rs 28 crore). The acquisition will enable CLPL to acquire and obtain license of the BSA brand and will use the same for marketing and distribution of motorcycles globally. Incorporated in the UK, BSA has also presence in Japan, Singapore, Malaysia, USA, Mexico and Canada.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.