M&M to infuse Rs 250-300 crore in its loss-making two-wheeler business: Report

Mahindra & Mahindra (M&M) has reportedly announced an overhaul plan for its loss-making two-wheeler business. Mahindra Two Wheelers (MTWL), the bike and scooter unit of the company would infuse Rs 250-300 crore in the business to resurrect BSA and Jawa brands, pushing Peugeot products into newer markets and to develop new products for domestic market. The company hopes to upgrade from being a mass market, low-cost maker of scooters and bikes to a premium and lifestyle bike manufacturer.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.