Mahindra & Mahindra Ltd.

Mahindra and Mahindra’s (M&M) affiliate auto maker Mahindra South Africa (MSA), is likely to market SsangYong products in South Africa, the first country outside India, following acquisition of 70% stake in the Korean car maker last year.

MSA has strengthened its promotion of Ssangyong in the country with the release of two new models from the Korean manufacturer's stable -- Korando sports utility vehicle (SUV) and Actyon sports recreational vehicle (SRV). These two models are the upgraded versions of vehicles which have been available from Ssangyong in the South African market, but are now more competitively priced as well.

In the first year MSA has set a target of 1,500 sales for Ssangyong products, with steady growth expected over the next five years with the release of new models. Last year, the financially embattled Korean brand sold only about 500 vehicles in South Africa, which has representation from almost every brand in the world.