Tata Consumer Products Ltd.

Tata Global Beverages’ ‘Soch Badlo’ campaign has won accolades at the Abby awards, India’s most prestigious advertising awards organised by the Advertising Agencies Association of India and the Advertising Club of Bombay.

The campaign has won three bronze Abbys in three categories - 'brand campaign website', 'creative use of social media' and 'digital integrated campaign'.  In November 2011, the Soch Badlo campaign for the company was launched under the brand’s Jaago Re! platform.

Tata Global Beverages formerly Tata Tea is a multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.