RBNL’s BIG MAGIC launches ‘100% UP Wale / 100% MP Wale’ campaign

Reliance Broadcast Network’s (RBNL) - BIG MAGIC has launched second leg of its campaign into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP). Built on a creative idea of ‘100% UP Wale / 100% MP Wale’ - this campaign aims to serve the purpose of driving awareness of impending digitization and empower consumers to make the right choice when choosing a DTH/ Set Top box.  Additionally the campaign also provides operators a chance to build preference and equity for their own offerings.

The campaign will be rolled out across BIG MAGIC and the 11 radio stations of 92.7 BIG FM’s leading network in the Hindi Heartland. Besides, the multi-media campaign will be a 6 week campaign spread across television, radio, OOH, Print and digital, will be one of the largest initiatives in the regional space by any broadcaster.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.