Wipro’s business unit to launch Glucose tablets

Wipro Consumer Care and Lighting, (WCCLG) a business unit of Wipro will be launching its glucose powder brand Glucovita in tablet form. The company will be launching this product in the next two weeks first in Tamil Nadu, before rolling it out nationally. The company expects that by the end of this year it will be rolled out across the country. In 2003, Wipro had acquired Glucovita from Hindustan Unilever for Rs 5 crore.

Besides, during the current fiscal WCCGL - the maker of Santoor brand of soaps plans to introduce face wash under the same brand. WCCL currently sells soaps, talcum powders, deodorants and hand wash under the Santoor brand.

Further, the FMCG player is also betting big on the male grooming category. Aramusk soaps which is currently being sold in West Bengal will be launched nationally in next two to three months. Introduced by the erstwhile Calcutta Chemicals, Aramusk was the country's oldest men's soap and changed hands several times. Wipro bought it last year from city-based VVF.

Moreover, the firm enjoys a market share of 8.4 percent in the soap category - a Rs 10,000-crore market - with brands like Santoor, Chandrika, Aramusk and Yardley.