Bajaj Finance Ltd.

Bajaj Finance has forayed into financing of lifestyle products like furniture, home furnishings, fitness equipment, luxury watches to cash in on the growing sales of lifestyle products. It is going to finance lifestyle products at zero per cent interest.

Currently company has tied up with a number of stores like Evoke, Reliance Living, Hypercity, Fitness One and Durian across 10 cities to provide zero per cent finance on purchase of lifestyle products. According to an estimate, the market size of lifestyle products industry in India is about Rs 2 lakh crore.

Bajaj Finance, which is present across 80 cities in the country, has been into finance of consumer durables and vehicle finance.