Tata Steel Ltd.

Tata Steel, the world's seventh-largest steelmaker launched a campaign 'Values Stronger than Steel’. Through this campaign the company eyed at reaching out to the citizens to reinforce company's image as cutting edge, global major dedicated to social, economic sustainability, green-technology and community empowerment.

From July 21 the first phase of the corporate campaign will roll out print, radio, TVCs, digital commercials and outdoors. The basis of the campaign is to showcase the organization’s participation and commitment beyond steel making, while embodying it’s overarching 'value system’.

The campaign presents firm's own achievers like R&D Chief- Mark Denys, head of Tata Steel Adventure Foundation - Bachendri Pal, the young talent in Archery talent Deepika Kumari, etc.

Tata Steel has seen sales from its Indian operations rising 14 percent in the April-June period to 1.59 million tonnes. Of the group's total annual global capacity of about 28 million tones which includes Corus, Europe's second-largest steelmaker, the Indian operations account for about a quarter.