M&M trades higher on the bourses

Mahindra & Mahindra (M&M) is currently trading at Rs. 664.20, up by 9.05 points or 1.38% from its previous closing of Rs. 655.15 on the BSE.

The scrip opened at Rs. 660.00 and has touched a high and low of Rs. 677.00 and Rs. 653.40 respectively. So far 1,44,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 874.75 on 28-Oct-2011 and a 52 week low of Rs. 617.00 on 20-Jun-2011.

Last one week high and low of the scrip stood at Rs. 702.00 and Rs. 647.55 respectively. The current market cap of the company is Rs. 40,780.00 crore.

The promoters holding in the company stood at 25.26% while Institutions and Non-Institutions held 47.21% and 21.95% respectively.

Auto major, Mahindra & Mahindra, India’s leading SUV manufacturer, has launched ‘Alfa Plus’, a longer deck variant of its 3 wheeler Alfa Load carrier. Alfa Plus has been designed for intra-city load transport, especially suited for the captive segments like the distributors of mineral water, gas cylinders and consumer goods. It is equipped with class leading features - a longer wheelbase or an ergonomically designed, comfortable and spacious cabin while having a powerful engine and excellent mileage. This product will be roll out from the company’s plants at Haridwar and Zaheerabad.

With the longest cargo box in its class, the Alfa Plus offers a 20% increase in carriage of load volume in every trip, thereby increasing earnings for its customers. While a bigger wheelbase adds to the vehicle’s stability thereby offering a smoother ride and increased safety, the ergonomically designed spacious cabin offers a fatigue free long distance drive.

Besides, Alfa Plus comes with a robust transmission, having improved the gear box life by up to 20%, more power with an increase in engine torque by 8% and an increase in clutch life by 50%. Further, with the tagline ‘Bade Fayde ke liye Bada Alfa’, the Alfa Plus offers its customers a higher load carrying ability as well as lower operating costs.