Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M), has introduced DiGiSENSE, a revolutionary connected vehicle technology solution in its leading tractor brand, Arjun Novo. This will enhance productivity of the farmers using Arjun Novo and will also provide them with a new ownership experience.

DiGiSENSE technology will be available in the 57HP-605DI-i Arjun Novo. DiGiSENSE will empower tractor owners to access vital information about their tractors remotely, on a real time basis. This technology will benefit farmers significantly to improve their efficiency and productivity, enhancing their earning potential. The company, thus, becomes the first OEM in India to offer a cloud-based technology platform in the tractor category.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.