Britannia Industries Ltd.

Britannia Industries is currently trading at Rs. 3640.25, up by 85.85 points or 2.42% from its previous closing of Rs. 3554.40 on the BSE.

The scrip opened at Rs. 3581.85 and has touched a high and low of Rs. 3674.00 and Rs. 3580.95 respectively. So far 6,248 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 3796.30 on 15-May-2017 and a 52 week low of Rs. 2523.90 on 24-Jun-2016.

Last one week high and low of the scrip stood at Rs. 3796.30 and Rs. 3542.05 respectively. The current market cap of the company is Rs. 43,683.00 crore.

The promoters holding in the company stood at 50.73%, while Institutions and Non-Institutions held 27.67% and 21.60% respectively.

Britannia Industries has expanded its product portfolio under the popular ‘Good Day’ brand with the launch of ‘Wonderfulls’ in the premium cookie category. This step has been taken by the company in order to further strengthen its brand in the cookie category and compete with rivals ITC, Parle and Unibic.

The biscuits available in three variants, Choco Nut, Butter Almond and Berries and Nuts, are available at Rs 10 for 30 grams and Rs 25 for a 75 gram pack.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.