Mahindra & Mahindra Ltd.

BSE: 500520 | NSE: M&M
Large Cap | Automobiles - Passenger Cars
3178.65
58.20 (1.87%)
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M&M’s arm enters into pre-owned two-wheeler segment

Date: 05-06-2017

Mahindra First Choice Wheels (MFCWL), a subsidiary of Mahindra & Mahindra (M&M) has entered the two-wheeler segment and plans to open 50 outlets by the end of this fiscal. Unlike any other used two-wheeler business, the company will focus only on 250cc and above two-wheelers, such as Honda, Enfield and Harley Davidson products.

The company has opened the first showroom at Wazirpur Industrial Area in New Delhi, and two more outlets are soon expected in Mumbai and Bengaluru.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.