Hindustan Unilever Ltd.

In a bid to strengthen leadership position in laundry segment, Hindustan Unilever (HUL) is focusing on innovation to drive premiumisation. The company, which sells a range of brands such as Wheel, Rin, Surf Excel and Comfort in the segment, is eyeing huge scope for premiumisation with more consumers looking for products with higher benefits driven by rising income.

For value segment consumers, the FMCG major has also come up with Wheel 2-in-1, which it claims has dual benefits of deep clean and malodour removal that has helped it in turning around the segmental share trajectory. Similarly, the company has also developed ‘Surf Excel Matic Liquid’ to cater to the needs of consumers who use washing machines.

Hindustan Unilever is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.