Axis Bank Ltd.

Axis Bank has launched a new campaign ‘Experience Axis’, featuring its brand ambassador Deepika Padukone. The Bank showcases a range of offers on their credit and debit card bouquet, through the vibrant twenty-second video series. The cards category in India has been growing steadily with time.

Over the last 3 years, Axis Bank Credit Cards have been key growth drivers, subsequently resulting in Axis Bank being the second highest contributor to the overall number of credit cards in the market. Additionally, the Bank has the second highest CAGR (48%) in the industry over last 4 years and the highest growth amongst the top industry players.