TV18 Broadcast and Viacom18 to form a strategic joint venture

TV18 Broadcast and Viacom18 will form strategic joint venture called -- IndiaCast -- to create India’s first multi-platform ‘Content Asset Monetization’ entity. IndiaCast is mandated to drive Domestic and International Channel distribution, Placement services and Content Syndication for TV18, Viacom18, A+E Networks I TV18 and the Eenadu group, post completion of its acquisition by TV18.

With this landmark move, all content assets of the both the media houses to be consolidated for monetization across all media in India and abroad. The content of Eenadu Group is also proposed to be consolidated for distribution by IndiaCast post completion of its acquisition by TV18.

IndiaCast has been created with the aim to consolidate the distribution functions of both media houses to, reach newer markets and increase operational efficiencies.

IndiaCast will distribute all the channels of the media houses - TV18, Viacom18, A+E Networks I TV18 & of Eenadu Group across all platforms, including Cable, DTH, IPTV, HITS and MMDS, and will offer a range of channels, from entertainment, kids, news, infotainment and music, to regional genres.