Tata Consumer Products Ltd.

Tata Global Beverages’ (TGB) premium natural mineral water brand ‘Himalayan’, will now enter the USA market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters to distribute and market the brand.

This agreement will give Himalayan the benefit of Talking Rain’s extensive go to market and execution capabilities in the US, which synergize well with TGB’s product expertise and marketing capability. The premium end of the water market in the country is growing rapidly and Himalayan is well positioned to leverage the growth in this segment.

Himalayan is currently available in India and Singapore. The brand recently launched a Sparkling variant in select markets in India and is piloting its flavoured water ‘Orchard Pure’ in the Delhi/NCR region.