Dr. Reddys Laboratories Ltd.

Dr. Reddy’s Laboratories has launched a US marketing campaign to reintroduce back pain-reliever Doan’s, available in caplets and a new 4% lidocaine plus menthol cream formulation (the maximum strength of lidocaine available without prescription). For more than a century, Doan’s has been synonymous with back pain relief. Now, with its new lidocaine cream, Doan’s is equipped to achieve its mission with even more back pain sufferers in the years ahead.

Dr. Reddy’s Laboratories is a multinational pharmaceutical company based in Hyderabad, Telangana in India. It manufactures and markets a wide range of pharmaceuticals in India and overseas.