Spark Punjabi now available on Reliance Digital TV

Spark Punjabi, the first Punjabi Channel for the region covering Punjab, Haryana, Chandigarh and Himachal Pradesh from the joint venture between Reliance Broadcast Network (RBNL) and CBS Studio International, will now be available to all viewers of the Reliance Digital TV platform beginning from June 15, 2012.

This distribution deal increases its reach to an additional 4.5 million digital homes, delivering its exclusive regional and international variety content to Punjabi’s based outside of the region too.

An association that works for both the partners, Spark Punjabi will now reach out to a larger audience base and for Reliance Digital TV it will offer superlative entertainment content to its subscribers, an increased penetration as well as an enhanced viewing experience for subscribers in the region.

RBNL is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.