Bharti Airtel Ltd.

Bharti Airtel has launched its latest digital innovation -- the Online Store that will offer a range of premium smartphones with affordable down payments, instant credit verification and financing, and bundled monthly plans. Airtel's Online Store went LIVE on October 16, 2017 with Apple's iPhone 7 and iPhone 7 Plus variants and the company plans to add devices from all leading brands to the store’s offerings in the near future.

The iPhone 7 (32 GB) is available at a down payment of just Rs 7777 and 24 monthly installments of Rs 2499. The monthly installments have a built-in high-end postpaid plan which offers 30 GB data, unlimited calling (local, STD, national roaming), and Airtel Secure package that covers the device against any physical damage and offers cyber protection.

Airtel's Online Store launch is part of Project Next -- company's digital innovation program aimed at transforming customer experience across all of its services and touch points. The company plans to invest up to Rs 2000 crore under Project Next to launch several exciting digital innovations to step change the simplicity and interactivity of the Airtel customer experience.