Emami introduces talcum powder Boroplus Kids-Total Defense Talc

Emami, Kolkata-based FMCG firm has introduced a talcum powder Boroplus Kids-Total Defense Talc, especially for children in 5-12 age groups. With this launch, the company forays into kids segment. At present, the company is marketing the new brand in Andhra Pradesh covering various cities including Hyderabad, Vijaywada, Vizag and Nellore.

This new product provides protection to the tender and porous skin of children of 5-12 age group against prickly heat, irritation, itching and sweat commonly faced by them especially during the harsh and humid summers in India. It is available in a single variant of 100 gm pack at a price of Rs 45 each.