Mahindra & Mahindra Ltd.

Mahindra and Mahindra (M&M) is reportedly looking to consolidate its position in the utility vehicle (UV) space. This would include new launches, focus on the soft roader segment, and ramping up of service network. Soft roader refers to crossover vehicles that operate like a SUV; but are not full-blown off-roaders. They are step above regular cars. The soft roader category - with a near 17 per cent growth this year - is said to be driving growth in the utility vehicle space.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.