The much promulgated digitalization of cable TV services in four metros has been extended by four more months. As a first step for the ambitious project of digitization of cable TV services in the entire country by December 2014, the information and broadcasting ministry had selected four metros, Delhi, Mumbai, Kolkata and Chennai for the switchover from analogue to digital cable TV by July 1. This dead line has been extended in recognition that just 20% of cable homes had installed the necessary set top boxes. The I&B ministry has now informed that all the TRAI regulations for digital addressable system will come into effect from 1st November, 2012.
The digitization of cable TV is seen as a game changer for the entire Indian TV industry as it will also significantly benefit distributors, both the multi-system operators (MSOs) and local cable operators (LCOs), who’s paying base will also improve.