Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has unveiled ‘ROXOR’, a new, off-road vehicle that signifies Mahindra’s commitment to introducing their tough, no-nonsense automotive heritage to consumers in the North American market.

Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side x Side category, ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.