Mahindra & Mahindra Ltd.

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M&M’s Swaraj Tractors introduces new tractor series

Date: 08-03-2018

Swaraj Tractors, a part of Mahindra & Mahindra (M&M) has launched an all new tractor platform in the high power category, ranging from 60 HP to 75 HP tractors. Tractors based on this platform will be introduced over a period of time, beginning with the launch of the Swaraj 963FE. The Swaraj 963FE will be available across Swaraj’s wide network of 875 dealers, at a starting price of Rs 7.40 lakh ex showroom.

The Swaraj 963 FE has been designed indigenously by Swaraj’s in-house R&D team and is its flagship product in this category. The Swaraj 963 FE will be available in both 2 wheel and 4 wheel drive options, catering to the diverse requirements of its wide farmer base.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.